Prepared for David Schlais

Your SMMA Blueprint Deserves a Better Sales System

A VSL script, 4 ad scripts, and a 7-email nurture sequence. Built specifically for The SMMA Blueprint and your 24,400-person audience. Ready to implement.

12 Assets Built
14 Sources Researched
3 Gaps Identified
4 Ad Scripts
7 Emails Written

Why I reached out to you specifically

You are ranked the #2 SMMA course by Ippei. You have a real agency doing $50K/month. You have 1,200+ students and a 4,400-person free community on Skool. Your results are legitimate and your story is one of the strongest in the space.

But your sales infrastructure does not match. You are driving paid traffic (Facebook Pixel, Hyros, Google Ads -- all confirmed on your site) to a text-only sales page. You have 20,000+ email subscribers with no visible automation converting them. And your $2,997 coaching offer has no dedicated funnel.

You are leaving money on the table. Not because you do not know better. Because you are busy running two businesses and the marketing for your own course has not been the priority. We built the pieces that are missing.

Want to walk through this together?

15 minutes. I will show you how each piece plugs into your existing funnel and what the implementation looks like.

Book a 15-Minute Call or email colin.d@crdmarketing.com

3 Gaps Costing You Revenue Right Now

Each gap below is backed by specific research. Not guesses. Not "most people in your niche" assumptions. Things we actually found.

Click each card below to expand the full breakdown

Gap 1: No VSL on Your $749 Course Page

Conversion +

You are driving paid traffic to a text-only sales page at go.thesmmablueprint.com. Facebook Pixel (ID: 133060324699931), Hyros, and Google Ads (AW-757148007) are all firing on that page. Every ad dollar you spend lands a prospect on a page with no video.

What this costs you: A text-only page at a $749 price point converts at roughly half the rate of a page with a strong VSL. Iman Gadzhi uses a VSL. Joel Kaplan uses a VSL. Every serious course creator in this space uses video to sell because the prospect needs to trust the person behind the program before spending $749. You are asking cold traffic to read their way to a purchase. Most will not.

The fix: A full VSL script written for The SMMA Blueprint. Section-by-section. In your voice. Built around your real story (NetSPI exit, building VTL from zero to $50K/month, 1,200+ students). Ready to film. Drop it on the sales page and your conversion rate goes up on the same traffic you are already paying for. Full script is in Deliverable 1 below.

Gap 2: Ad Creative Running on Autopilot

Paid Traffic +

You have a Facebook Pixel, Hyros (which costs $500+/month and signals serious ad spend), and Google Ads tracking on your site. You are spending real money on ads. But you also run a B2B outbound agency and teach SMMA. Your day is split between client work, course support, content creation, and managing a 4,400-person Skool community.

What this costs you: When was the last time you sat down and wrote fresh ad scripts for your own course? Not for a client. For The SMMA Blueprint specifically. Ad creative fatigue is real. The same hooks stop working after 2-3 weeks of spend. If your ads are running the same angles from 6 months ago, your CPAs are climbing and you are paying more for worse leads.

The fix: 4 brand new ad scripts. Different angles. Different hooks. Written in your voice, pulling from your actual story and results. Ready to film tomorrow. You pick the ones that feel right, hit record, and upload. Full scripts are in Deliverable 2 below.

Gap 3: 24,400 People With No Email Automation

Email +

You have 20,000+ email subscribers and 4,400+ members in Growth Club on Skool. That is a massive asset. But the conversion path from "free community member" to "$749 course buyer" appears to be passive. You give the first 20 videos free in Skool and hope people upgrade.

What this costs you: Every day, people join your free community, consume your free content, and drift away without buying. There is no structured sequence moving them from "this guy has good free stuff" to "I need the full Blueprint." A 20K email list with no automation is like owning a restaurant and never opening the doors. The food is ready. Nobody is being seated.

The fix: A 7-email nurture sequence built for new community members. It builds trust over 14 days, delivers specific value tied to Blueprint content, addresses the real objections your audience has, and drives to the purchase. Written. Ready to load into Kajabi. Full sequence is in Deliverable 3 below.

VSL Script: The SMMA Blueprint 2.0

Full section-by-section script. Estimated 12-15 minute runtime. Direct-to-camera, conversational format. Written in your voice.

Hook (0:00 - 0:45)

VSL +

"If you are watching this, you have probably thought about starting an agency. Maybe you have already started one. Maybe you are stuck at $3K, $5K, maybe $10K a month and you cannot figure out how to break through.

I get it. I was there.

I left a six-figure corporate job. Helped sell a cybersecurity company for $40 million. Had the resume, the salary, the whole thing.

And I walked away to start an agency from scratch.

Not because I had it all figured out. Because I was tired of building somebody else's thing.

What happened next is why I built this program."

The Problem (0:45 - 2:30)

VSL +

"Here is what nobody tells you about starting an agency.

The information is everywhere. YouTube. Reddit. Twitter. Everybody has a free guide, a free course, a free community telling you how to get your first client.

And most of it works. Kind of. For a minute.

You land one client. Maybe two. You are doing the fulfillment yourself. You are running their ads, writing their copy, managing their expectations, and wondering why you traded one boss for five.

That is the trap. You did not build a business. You built yourself a job. And now you are stuck.

Stuck at $5K a month doing everything yourself. Stuck sending cold DMs to people who do not respond. Stuck watching guys on YouTube talk about their '$50K months' while you are grinding for $3K.

The problem is not effort. You are working hard enough. The problem is you do not have a system.

No system for getting clients consistently. No system for keeping them. No system for scaling past yourself.

And every course you have looked at either teaches you the basics you already know or sells you a $5,000 coaching program before you have made your first dollar."

The Bridge (2:30 - 4:00)

VSL +

"I started Vital Traffic Labs in 2016 with my business partner Derek. No clients. No reputation. No course telling us what to do.

Within two weeks, we signed our first client at $2,750 a month. Within a year, we were at $50,000 a month. We have helped scale companies from $10 million to $40 million using the same methods we teach.

And along the way, I started documenting everything. Every system. Every script. Every process that worked.

Not the theory. The actual playbooks we used in our own agency every single day.

I interviewed over 400 agency owners. Figured out what separates the ones who make it from the ones who quit. And I put all of it into one program.

That is The SMMA Blueprint."

The Solution (4:00 - 7:00)

VSL +

"The SMMA Blueprint is 100+ video modules covering everything you need to build, run, and scale a real agency.

Not a side hustle. Not a freelance gig. An agency that pays you whether you are working that day or not.

Here is what is inside:

Getting Clients. Not just cold DMs. We cover cold email, warm outreach, referral systems, content-based lead gen, and paid acquisition. Multiple channels so you are never dependent on one method.

Fulfillment Systems. How to actually deliver results for clients without doing everything yourself. SOPs, tools, delegation frameworks. The stuff that lets you take on 10 clients without working 80-hour weeks.

Pricing and Packaging. How to structure your offer so clients say yes without you feeling like you are begging. How to charge $2,000, $3,000, $5,000 a month and have it feel like a bargain.

Retention. Getting a client is step one. Keeping them for 6, 12, 18 months is where the money is. We cover reporting, communication, expectation management, and how to make yourself hard to fire.

Scaling. What changes when you go from $5K to $10K to $30K to $50K a month. The bottlenecks shift at every level. I will show you exactly what to focus on at each stage because I have been through all of them.

Everything in this program comes from running a real agency. Not from reading about it. Not from watching someone else do it. From actually doing it. Every day. For years."

Proof (7:00 - 9:00)

VSL +

"Over 1,200 people have gone through The SMMA Blueprint.

Frankie landed his first client within days and left his 9-to-5. Roy signed 3 clients in his first 30 days. Johnny Vo quit his job within 30 days and built a six-figure agency. Nick hit $100K in agency revenue in 6 weeks.

These are not people with special connections or trust funds. These are regular people who followed the system.

And it is not just beginners. We have agency owners doing $20K, $30K, $50K a month in our community who still come back for the frameworks because the systems work at every level.

Growth Club, our free community on Skool, has over 4,400 members. That is where you can see the conversations happening in real time. People sharing wins, asking questions, helping each other.

But the free community is just the first 20 videos. The full Blueprint is where the real systems live."

The Offer (9:00 - 11:00)

VSL +

"The SMMA Blueprint 2.0 is $749. One payment. Lifetime access.

Or you can split it into 3 payments of $267 if that works better.

Here is what you get:

100+ video modules covering every stage from zero to scale. Client acquisition systems that work across cold email, DMs, referrals, and paid ads. Fulfillment SOPs so you can deliver results without burning out. Pricing frameworks so you charge what you are worth. Retention strategies so clients stay for months, not weeks. Scaling playbooks for every revenue level from $5K to $50K+.

Plus access to our private community of agency owners who are actually in the trenches building.

No fluff. No 45-minute videos that could have been 5 minutes. Every module is built to give you what you need and get you back to work.

For context, one client at $2,000 a month pays for the entire program in less than 2 weeks. That is not a hypothetical. That is what our students actually do."

Objection Handling (11:00 - 13:00)

VSL +

"Let me hit the things you are probably thinking right now.

'The SMMA market is saturated.' It is not. The agency market is growing every year. What is saturated is the market of people who start agencies, do bad work, and quit after 3 months. If you are actually good at what you do and you have systems, there is more business than you can handle. I know because we turn away clients at VTL.

'I have tried other courses and they did not work.' I hear this constantly. Most courses teach you the first 20% and then upsell you for the rest. The Blueprint is the whole thing. One price. Everything included. No hidden mastermind you need to pay $5K to join.

'I do not have time.' You do not need 8 hours a day. The modules are built for people with jobs, families, and lives. Watch a module. Implement it. Move to the next one. Most students who follow the system start seeing results within 30 days.

'What if it does not work for me?' Look at the range of students who have succeeded. Different niches. Different experience levels. Different countries. The system works because it is a system, not a personality-dependent playbook."

CTA / Close (13:00 - 14:00)

VSL +

"Here is what I want you to do.

Click the button below this video. Check out the full module list. See exactly what is inside.

If it makes sense, enroll. You will have access within minutes and you can start the first module tonight.

If it does not make sense, no worries. Join Growth Club for free and check out the first 20 videos. See if the teaching style works for you. See if the community is what you are looking for.

Either way, stop watching YouTube videos about how to start an agency and actually start building one.

I will see you inside."

4 Ad Scripts, Ready to Film

Each script runs 45-90 seconds. Direct-to-camera, conversational. 3 hook variations per script so you can test what resonates.

Click each script to read the full copy

Script 1: "The Cobbler's Children"

Pattern Interrupt +

Hook Variations

Hook A

"I run a $50K/month agency and I almost forgot to market my own course."

Hook B

"You know the saying about the cobbler's kids having no shoes? That was me."

Hook C

"I spend all day building marketing systems for clients. Want to know the last time I updated my own? Embarrassing."

Body

"I have been running Vital Traffic Labs for almost 10 years. We do outbound lead gen, paid ads, the whole thing for B2B companies.

And somewhere along the way, I realized I was so focused on client work that my own marketing was running on autopilot.

Same ads. Same funnel. Same everything from months ago.

Sound familiar? If you are running an agency or thinking about starting one, this is the trap nobody warns you about. You get so good at doing the work that you forget to do it for yourself.

That is exactly why I built The SMMA Blueprint. So you have the systems in place from day one. Client acquisition that runs without you babysitting it. Fulfillment that does not eat your whole week. Retention that keeps clients paying month after month.

100+ modules. Everything I learned building VTL from zero to $50K a month. One payment. No upsells.

Link is in the bio."

Script 2: "The $40M Exit Guy"

Authority +

Hook Variations

Hook A

"I helped sell a company for $40 million. Then I quit to start an agency from scratch."

Hook B

"My old boss thought I was crazy for leaving a six-figure salary to start an agency."

Hook C

"Everyone at my corporate job thought I had it made. $40 million exit. Six-figure salary. I left anyway."

Body

"I was at NetSPI. Cybersecurity company. Helped grow it to a $40 million sale. Had the salary, the title, all of it.

And I hated it. Not the work. The fact that I was building someone else's thing.

So I left. Started Vital Traffic Labs with my partner Derek. No clients. No safety net. Just a laptop and a process we believed in.

Two weeks later we had our first client at $2,750 a month. A year later we were at $50K a month.

The difference was not luck. It was having a system. A real one. For getting clients, keeping them, and scaling without burning out.

I put that entire system into The SMMA Blueprint. 100+ modules. Every script, every SOP, every framework we actually use.

Over 1,200 people have gone through it. Some of them signed their first client in days. Some of them built six-figure agencies within months.

The link is below. Check it out."

Script 3: "Your First Client in 2 Weeks"

Proof +

Hook Variations

Hook A

"Our first agency client took 2 weeks. Our student Frankie did it in days."

Hook B

"What if you could sign your first agency client this month? Not in theory. Actually sign them."

Hook C

"Nick hit $100K in agency revenue in 6 weeks. He started from zero."

Body

"When we started Vital Traffic Labs, we signed our first client in 2 weeks at $2,750 a month.

Since then, we have watched over 1,200 students go through our program. And the results keep surprising us.

Frankie signed his first client in days and left his 9-to-5. Roy got 3 clients in 30 days. Johnny quit his job within a month and built a six-figure agency. Nick hit $100K in 6 weeks.

These are not people with special advantages. They followed the system.

The SMMA Blueprint is 100+ video modules covering client acquisition, fulfillment, pricing, retention, and scaling. Everything we use in our own agency every single day.

$749. One payment. No hidden masterminds or upsells.

Join 4,400+ agency owners in our community or check out the full program. Link is below."

Script 4: "The Saturation Myth"

Objection Killer +

Hook Variations

Hook A

"Everyone says SMMA is saturated. I signed a new client last Tuesday."

Hook B

"If SMMA is dead, somebody forgot to tell my bank account."

Hook C

"SMMA is saturated. So is the restaurant industry. Chick-fil-A seems fine."

Body

"Every year someone writes a post saying SMMA is dead. Saturated. Over.

And every year, agencies that know what they are doing keep growing.

You know what is actually saturated? The market of people who watch 3 YouTube videos, send 50 cold DMs, get no responses, and quit. That market is extremely saturated.

The market of people who have real systems, deliver real results, and know how to retain clients? That market has plenty of room.

I have been running an agency since 2016. We are at $50K a month. We turn away clients. Not because the market is empty. Because there are not enough agencies that are actually good at this.

The SMMA Blueprint teaches you how to be one of those agencies. Client acquisition across multiple channels. Fulfillment systems that scale. Retention strategies that keep clients for months.

100+ modules. $749. Everything we use in our own agency.

Link is below."

7-Email Nurture Sequence

14-day drip for new Growth Club members and email subscribers. Moves them from "free content consumer" to SMMA Blueprint buyer. Ready to load into Kajabi.

Click each email to read the full copy

Email 1: Welcome + Set Expectations

Day 0 +

Welcome to Growth Club.

You just joined 4,400+ agency owners and aspiring agency owners who are building real businesses. Not side hustles. Not freelance gigs. Agencies.

Over the next 2 weeks, I am going to send you a few emails. Each one covers a specific piece of building an agency that most people get wrong.

No fluff. No 2,000-word essays. Just the things I wish someone told me when I started Vital Traffic Labs in 2016.

First up: go check out the first 20 videos of The SMMA Blueprint inside the community. They are free. Start with Module 1 and work through them in order.

Talk soon.

- David

Email 2: The System Problem

Day 2 +

Here is a pattern I see constantly.

Someone starts an agency. They land a client or two through cold outreach. They hit $3K, maybe $5K a month. And then nothing changes for 6 months.

They are doing the fulfillment themselves. They are chasing new clients whenever one churns. They have no SOPs, no repeatable process, no way to scale without working more hours.

I know because that was us at VTL in year one.

The breakthrough was not working harder. It was building systems. A system for getting clients that runs every week without me thinking about it. A system for delivering results that does not require me on every call. A system for keeping clients so I am not constantly replacing revenue.

That is what The SMMA Blueprint is built around. Not theory. The actual systems we use at Vital Traffic Labs every day.

If you have gone through the first few free modules in Growth Club, you have seen the foundation. The full Blueprint goes deep on every system.

- David

Email 3: The Proof

Day 4 +

Quick stories from Blueprint students. These are real people.

Frankie signed his first client within days of starting the program. Left his 9-to-5 shortly after.

Roy landed 3 clients in his first 30 days.

Johnny Vo quit his job within 30 days and built a six-figure agency.

Nick hit $100K in agency revenue in 6 weeks.

These are not outliers who got lucky. They followed the system. Same modules. Same frameworks. Same SOPs.

The difference between people who succeed and people who stay stuck is not talent or connections. It is having a proven process and actually following it.

The SMMA Blueprint is 100+ modules covering every stage from zero to $50K+/month. One payment of $749. Lifetime access. No hidden upsells.

If you want to check it out:
[LINK]

- David

Email 4: The Saturation Objection

Day 6 +

I get this question every week.

Here is my honest answer: yes. But with a caveat.

The market for bad agencies is saturated. People who send generic cold DMs, deliver mediocre results, and churn clients after 2 months. There are plenty of those.

The market for agencies that actually know what they are doing? Wide open.

I have been running VTL since 2016. We are at $50K a month. We regularly turn away clients because we cannot take on more at our quality standard.

The agency owners in our community who follow the Blueprint are not competing with the masses. They are competing in a much smaller pool of agencies that have systems, deliver results, and retain clients.

That is the difference. And that is what the program teaches.

If you have been going back and forth on whether this is the right time, ask yourself this: what changes if you wait another 6 months?

- David

Email 5: The Real Cost of DIY

Day 8 +

If I were starting an agency today from zero, here is the one thing I would change.

I would stop trying to figure everything out myself.

When Derek and I started VTL, we spent months testing things that did not work. Cold outreach scripts that got ignored. Pricing models that scared off clients. Fulfillment processes that ate our entire week.

We figured it out eventually. But the cost was not just money. It was time. Months of spinning our wheels when the answers already existed.

That is why I built the Blueprint. So you do not have to burn 6 months on trial and error when someone has already mapped the path.

100+ modules. Every system, script, and SOP from a $50K/month agency. $749.

One client at $2,000/month pays for the entire program in less than 2 weeks.

[LINK]

- David

Email 6: The Community Angle

Day 11 +

Growth Club has over 4,400 members right now.

That is not because of good marketing. It is because people join, see the quality of the content, and stay. They invite their friends. They post wins. They help each other.

But the free community is the appetizer. The first 20 modules give you the basics. The full Blueprint is where the real playbooks live.

Client acquisition across 5+ channels (not just cold DMs). Fulfillment SOPs that let you handle 10+ clients without working 80 hours. Retention frameworks that keep clients paying for 6, 12, 18 months. Scaling systems for every level from $5K to $50K+.

If you have been in Growth Club for a few days and the content resonates, the Blueprint is the next step.

$749. One payment. Lifetime access. No upsells. No hidden masterminds.

[LINK]

- David

Email 7: Last Call

Day 14 +

This is the last time I am going to bring up The SMMA Blueprint in this sequence.

If you have been reading these emails and thinking about it, here is the simple version:

The Blueprint is the complete system I used to build a $50K/month agency. 100+ modules. Every script, SOP, and framework included. Over 1,200 people have gone through it. Some signed clients in days. Some built six-figure agencies in months.

$749 one-time. Or 3 payments of $267.

If it makes sense, here is the link:
[LINK]

If it does not make sense right now, no worries. Stay in Growth Club. Keep going through the free modules. The community is not going anywhere and neither am I.

Either way, stop consuming and start building. That is the only thing that actually moves the needle.

- David

Everything above is yours, David.

Use it however you want. If you want us to build and run the whole system, let's talk. 15 minutes.

Book a 15-Minute Call or email colin.d@crdmarketing.com